Get everyone
a front-row
seat to your
research.
Here’s a catch-22: the presentation to your client-side insights partners has to be technical to be credible, but “technical” isn’t easy to grasp for the rest of the org.
Plus, some executives will miss your presentation slot.
This makes it harder for your internal counterpart to communicate the value of your research to the most important decision-makers after the fact.
Combine that with just how busy client-side insight folks can get, and…
your deck is in a dusty archive…
never to be talked about again.
Let’s not let that happen.
The Bespoke approach to video
It’s so much more than just hitting “record”
on a regular PowerPoint deck.
I build context around your research and create unique,
tailor-made data viz animations designed for impact.
Activation video is great for showcasing the most pertinent results from your study.
Include it in the main presentation, or circulate it client-side in the weeks following—
for extra insight stickiness.
Here’s an example of what’s possible:
Make it familiar
Anchor your results in imagery your client is used to. Use assets that depict their products or target audience to make the story tangible. Explain the methodology in simple terms, accessible to non-specialists client-side.
Who said charts are boring?
Fluid and engaging like no typical chart-filled deck could ever be, video is a natural fit for good data viz. Without sacrificing precision, data-appropriate chart types flow from one to another depending on the point in the easy-to-follow story.
Mixed-method-friendly
Qual & quant do mix, and mix well—especially if you have some video open-ends to back up your charts. With video, you can effortlessly combine previously disjointed pieces of a big study.
Ready to give the performance
of your lifetime?
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